Country Thunder Wisconsin returned with a record-breaking edition in July, drawing over 100,000 fans for four days of music, mud, and standout performances.
From July 17 to 20, Country Thunder Wisconsin once again turned Shadow Hill Ranch in Twin Lakes into a buzzing hub of boots, beer, and big-name acts.
The 2025 edition welcomed more than 100,000 fans across the four-day event, many of whom braved thick mud and unpredictable weather to catch a blockbuster lineup of country music stars.
The atmosphere was electric despite the rain, with spirits high and cowboy hats barely staying on as storms rolled through. Instead of deterring the crowd, the weather added a wild charm to the proceedings—giving the whole festival a gritty, homegrown vibe that felt unmistakably country.
Among the many memorable moments was Friday’s set by rising artist Braxton Keith, whose throwback honky-tonk style delivered one of the most talked-about performances of the weekend.
On Saturday night, Jelly Roll’s headline slot was a thunderous highlight. His genre-blending sound and heartfelt delivery resonated deeply with the soaked crowd, who sang along under clearing skies.
Legends and new voices
This year’s headliners—Cole Swindell, HARDY, Jelly Roll, and Dierks Bentley—each brought their own flavour to the main stage. From Swindell’s easygoing Southern charm to HARDY’s hard-hitting rock-country fusion, fans were treated to a genre-spanning showcase that spoke to country’s evolution. Bentley closed out the festival on Sunday with a high-energy set full of fan favourites and heartfelt moments.
The supporting cast was just as strong. Ashley McBryde, Chayce Beckham, Tyler Hubbard, and Sara Evans delivered solid sets that proved why they continue to be among the most respected voices in modern country. Meanwhile, classic acts like Shenandoah reminded attendees of the genre’s enduring roots, offering a satisfying balance of nostalgia and innovation.
A milestone moment
This year marked a symbolic milestone for the festival: its one-millionth attendee. After nearly three decades of camping, tailgating, and two-stepping in Wisconsin, the milestone was a reminder of Country Thunder’s status as a cultural cornerstone in the country music world.
Beyond the headliners, Country Thunder’s success rests on the strength of its community. Whether gathered around a campfire, dancing at Electric Thunder’s afterparties, or singing along to a songwriter showcase, the festival offered a space for connection, tradition, and new discoveries.
Campgrounds and community
The campgrounds, as ever, were where the real festival magic happened. With impromptu acoustic jams, BBQ smoke curling into the summer air, and groups of friends bonding over shared playlists and plastic cups, the weekend reminded fans that country music is as much about people as it is about sound.
Country Thunder Wisconsin 2025 proved once again that the heart of the festival lies in its blend of world-class performances and small-town spirit. With each year, the mud gets deeper, the crowd gets louder, and the memories grow stronger. If this edition is anything to go by, Country Thunder isn’t slowing down any time soon.
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